Profit Margin Calculator
Enter what a product costs you and what you sell it for.
Enter what a product costs you and what you sell it for.
Free profit margin calculator: enter your cost and selling price to see profit, margin percentage and markup instantly.
Profit margin % = (Selling price − Cost) ÷ Selling price × 100.
If an item costs 60 and sells for 100, profit is 40 and the margin is 40%. The markup on cost is 66.7%.
It depends on the industry. Retail often sits between 20% and 50%, while services can be higher. Compare against similar businesses rather than a single target.
Margin is profit as a share of the selling price. Markup is profit as a share of cost, so markup is always the larger number.