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Markup and Margin Converter

Convert between markup on cost and margin on price. Add a cost to see the selling price.

About this calculator

Convert markup to margin or margin to markup in one step, and find the selling price for any cost.

Formula

Margin % = Markup ÷ (100 + Markup) × 100. Markup % = Margin ÷ (100 − Margin) × 100.

Example

A 50% markup on a cost of 100 gives a selling price of 150 and a margin of 33.3%.

Common questions

Why does a 50% markup not give a 50% margin?

Markup is measured against cost and margin against price. Because price is higher than cost, the same profit is a smaller percentage of price.

Can margin ever reach 100%?

No. A 100% margin would mean the item cost nothing. Margin must stay below 100%, while markup has no upper limit.

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